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Show your customers what they are capable of.
Let’s face it, most of us are here because we wanted to get healthy. Earning money and building a business was an added bonus. Using before and after pictures can be one of the most effective marketing strategies because it gives your customers inspiration to reach their goals. It’s visual proof. Unfortunately, there are companies that try and deceive customers in our industry. Be sure to ethically sell and portray Truvy. This protects you and the brand from any legal repercussions. The following should give you a guide on how effectively use testimonials and before/after images.
Do Share 1. Truvy Products
2. Current Personal Photo
3. Healthy Diet Changes
4. Activity
5. Water Intake
6. What has it done for you?
- "Lost Weight"
- "Clothes Fit Better"
- "Seeing Results"
- "Hitting weight loss goals"
- "I have so much energy"
2. Current Personal Photo
3. Healthy Diet Changes
4. Activity
5. Water Intake
6. What has it done for you?
- "Lost Weight"
- "Clothes Fit Better"
- "Seeing Results"
- "Hitting weight loss goals"
- "I have so much energy"
Don't Share 1. Time Frames
2. Health Improvements
- "Stop taking medications"
- "Sugar levels under control"
3. Diseases
- Diabetes
- Cholesterol
2. Health Improvements
- "Stop taking medications"
- "Sugar levels under control"
3. Diseases
- Diabetes
- Cholesterol
Timelines You can post how much weight you lost and even show a before and after picture. You cannot include a timeline.
Example:
- Not allowed: "I lost 10 pounds in the first month."
- Allowed: "I lost 10 pounds."
Why no timeline?
Anything above the average 10 pounds lost in 8 weeks as found in our study may be considered a disease claim (obesity) by the FDA. Removing the timeframe helps avoid a disease claim.
Example:
- Not allowed: "I lost 10 pounds in the first month."
- Allowed: "I lost 10 pounds."
Why no timeline?
Anything above the average 10 pounds lost in 8 weeks as found in our study may be considered a disease claim (obesity) by the FDA. Removing the timeframe helps avoid a disease claim.
Disclaimer You need to include this disclaimer with every post of a before and after picture or text of a weight loss claim:
THESE RESULTS ARE SPECIFIC TO THIS INDIVIDUAL. A THREE-YEAR RESEARCH STUDY OF TRUVY’S TRUTRANSFORMATION PROGRAM COMPLETED IN 2022 SHOWED AN AVERAGE WEIGHT LOSS OF 10 POUNDS, A BMI DECREASE OF 1.7 AND AN AVERAGE DECREASE IN WAIST CIRCUMFERENCE OF 2.6 INCHES, OVER 8 WEEKS. SEE RESULTS AT THIS LINK: abc.truvy.com/weightlossstudy.
THESE RESULTS ARE SPECIFIC TO THIS INDIVIDUAL. A THREE-YEAR RESEARCH STUDY OF TRUVY’S TRUTRANSFORMATION PROGRAM COMPLETED IN 2022 SHOWED AN AVERAGE WEIGHT LOSS OF 10 POUNDS, A BMI DECREASE OF 1.7 AND AN AVERAGE DECREASE IN WAIST CIRCUMFERENCE OF 2.6 INCHES, OVER 8 WEEKS. SEE RESULTS AT THIS LINK: abc.truvy.com/weightlossstudy.
